Viral Video Tips from "Obama Girl" Creator

Nate Elliott | October 16, 2007, 11:53 AM

Viral marketing was the most popular social marketing tactic in Europe in the last year. But Emily recently found that only 15 percent of viral marketers in the US succeed in having users pass along their messages. The obvious conclusion: while marketers are very keen on using viral marketing, it's incredibly difficult for their campaigns to really become viral. (Who ever would have imagined?)

So when a viral video hitmaker speaks, it's worth listening. Ben Relles, who created the grating but successful Obama Girl video, weighs in on iMedia with his Guide to Viral Video. He focuses on political videos, but I think he talks about some good general lessons (ie "stick to shallow rather than complex brand messages") that can help any kind of viral marketer.