Great New Yahoo Maps Feature... But Again, It's US-Only

Nate Elliott | December 20, 2007, 10:40 AM

As reported by the Kelsey Group, Yahoo Maps has introduced a great new drag-and-drop route planning feature in the US version of Yahoo Maps. Based on Yahoo's past timeline for rolling out their US local-and-map features internationally, we can expect to see drag-and-drop route planning in Europe in... perhaps two to five years?

It continues to be hugely frustrating comparing Yahoo's US local-and-map offerings to their European versions. Yes, the US is a large market with a single language. But there's no reason to ignore the potential of the European market as blatantly as the US search engines have. Getting these features rolled out in key European markets (UK, Germany, France) should be a priority. Sadly, as we found in our European Local Search report, and as we continue to see, it's clearly not. No wonder Europeans don't use local search.