Valentine's Day Fun<< Special Guest Blogger: Dorothee Vogel on Tchibo's Efforts to Explore New Markets Online | Main | Search Clicks Worth Twice as Much as Contextual Clicks >> Nate Elliott | February 14, 2008, 01:02 PM I've handed off leadership of our online dating research this year -- you can see David Card's analysis of the market, and our newest online dating forecasts, in Monday's press release -- but since it's Valentine's Day I couldn't help posting a link to The Onion's brutally funny take on online dating. Enjoy. (The Onion is a pretty good example of online video advertising best practices, by the way -- a 4-second pre-roll ad, accompanied by an IAB standard companion banner, and then a 30-second post-roll ad after the content ends. While they only have one advertiser right now -- Toyota -- they do rotate through several different 30-second spots. But as with so many other sites, The Onion overwhelms its users with too much frequency, putting a pre-roll and a post-roll on every single piece of content.) |
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