Vodafone-Fastweb Deal


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IanFogg | September 18, 2006, 02:21 PM

More pragmaticism from Vodafone as it lines up with leading Italian broadband player Fastweb.

This is an asset light approach from Vodafone, like the previous UK BT-Vodafone broadband announcement, where Vodafone secured wholesale DSL service from BT.

However, this still demonstrates Vodafone's pragmatic adaptation to local market conditions. Here, rather than buy wholesale capacity with the operational and acquisition costs associated, in a tricky broadband market like Italy Vodafone is following a co-marketing approach with the leading challenger broadband and IPTV operator.



 
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