Why So Many Mobile Posts

IanFogg | November 15, 2007, 05:46 PM

Regular readers may wonder why I've been blogging so much on mobile-related topics.

There are a few reasons:

- I've been working on a major report on digital communications that looks completely cross platform: mobile and fixed, pstn and voip, IM and email etc. So, I've had numerous briefings with mobile IM and VoIP companies. The report is published here:
Competing with Free Communications,
Delivering Revenues from Rising Consumer Adoption of Digital Communications.

- There is so much happening in mobile just now, that from those briefings that I had to do, it was extremely easy to be drawn in. As someone who's worked in the PDA industry and in mobile, it's tremendous to see so many exciting developments (finally!).

- The broadband market, which I normally research, is fast becoming the multiplay market. In other words: consumers are no longer being marketed just a broadband Internet service for the home. But, instead, they are being offered packages of broadband, home telephony, home TV, mobile, or some combination thereof. As someone that has worked in both the mobile and cable TV industry, I've been picking up Multiplay as the lead analyst in Europe. You'll see more JupiterResearch reports on this area soon.

- One of the many great hopes of operators at the moment is for consumers to take home broadband Internet access with them, either on a new dedicated class of devices like an ultra mobile PC or an Internet tablet, or using an evolution of current smartphones, or using consumer-owned laptops that have a dual life of DSL broadband at home and HSPA/3.5G cellular outside. Again, like multiplay, this doesn't fit neatly into research practices that divide alongside platform lines. So, I'm taking the lead on this in Europe, working closely with the teams that focus on mobile and digital home.