Testing "Unlimited" Broadband

IanFogg | December 13, 2007, 06:38 PM

This is an interesting initiative to help consumers test whether their unlimited broadband services really are unlimited and deliver on how they are marketed.

There's quite a bit of work to be done before this kind of test is ready for the mass market. At the moment, this tool is for savvy tech users only. But what I can see happening over time, is that a new kind of 'net neutrality' speed test will evolve and be available alongside the existing website speed tests on sites like Think Broadband or DSL Reports. These tests would measure VoIP, online gaming, peer to peer, and other Internet application performances and spot any interference or degradation.

Regular readers will know that I have strong views on the marketing of broadband. My view remains that it is in ISPs' own best interests to become more transparent on speeds, traffic management and limits. However, there is a dilemma in that there is little reason for any single ISP to be honest if their competitors are not. There needs to be industry-wide action to improve clarity and transparency in how broadband is advertised.

Otherwise, consumers will see no reason to spend more on more expensive broadband packages. Why would they, if they lose confidence in ISPs' descriptions of the package performances?

Read about European consumers' views about ISP interference and net neutrality in this JupiterResearch report.