Brand Madness

IanFogg | April 02, 2008, 11:59 AM

If other mobile operators copy T-Mobile and trademark similar aspects of their brand, and worse then enforce them as T-Mobile appears to be with Engadget Mobile over the latter's use of the colour magenta... I can see some nasty implications for anyone writing about the UK mobile industry.

Or, at least, this will overly restrict the options when creating a logo for a mobile-related site or service.

We'd all have to stop using the letter T, the number 3, we'd need to find something else to breathe, only talk about stale food, avoid using the colours orange (plus red, blue, green, and of course magenta).

Crazy.

Common sense needs to prevail here.