Why VirginMedia Now Has BBC iPlayer on its TV VOD Service<< More Console Positioning Fault Lines: TV and VOD | Main | BT Goes Slow with New ADSL2+ Broadband Speeds >> IanFogg | April 30, 2008, 10:48 AM VirginMedia has secured iPlayer content for its VOD service. This is an approach I advised Internet video suppliers to take in this report. It's great to see that traditional TV industry players like VirginMedia better understand the potential for free Internet VOD than do two out of the three leading games console makers, despite those games console makers' video strategies. There are two reasons offering iPlayer on the normal TV VOD platform makes sense for VirginMedia: 1. Offers VirginMedia's users better picture quality than the PC Internet version of iPlayer and displays the programmes on the TV through the normal cable set-top box. This increases the value of VirginMedia's TV offering to consumers and should help customer retention. 2. Reduces the pressure on VirginMedia's overstretched broadband system. More here, under fig 3, especially. |
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