Using 'N' WiFi to Attract the Well-Heeled

IanFogg | July 23, 2008, 06:07 PM

BT are advertising their new home gateway, the Home Hub, on TV. The key benefit of the new hub model that BT pick out is the longer range and better coverage of its WiFi, as it uses the 'n' standard.

To what kind of potential customers will this appeal the most? Those with big homes, who will tend to have higher than average incomes and/or wealth. Nice.