Thanksgiving and Black Friday Very Heavy Online Traffic Days

Pfreemanevans | November 20, 2006, 05:37 PM

Don’t think consumers are forgetting about you on Thanksgiving and over the Black Friday weekend.
In 2005, the heaviest traffic day to retail websites was Black Friday, followed very closely by Thanksgiving Day. In fact, all four days over the coming holiday weekend are in the top ten traffic days for retail websites for the entire year. This was true last year as well and we expect similar traffic patterns this year. Though sales may not peak these days, consumers are definitely online looking for those perfect gifts…or more likely, looking for the offline deals for which they will risk life and limb in the “real world” to get. Multichannel retailers should heavily promote their stores activity this week while offering easy online access to those same deals – as we are seeing Wal-Mart do this week. Online only retailers should taut the convenience and competitive price, if they have it, consumers get from shopping online this week. Then they should use the information from the items consumers research to gauge interest to create email targeted email campaigns in days and weeks leading up to shipping cut offs.