Cyber Monday Drives 'Em In<< Another Black Friday | Main | Apple Store Focuses on Training as well as Product >> Pfreemanevans | November 29, 2007, 03:39 PM Following on the heels of a strong Black Friday weekend, Cyber Monday seemed to keep up pace. We are hearing reports of 20%+ increases in sales overall. And some specific results are pretty impressive. eBags.com had their second biggest day ever and saw sales increase 70%. Traffic to CyberMonday.com was three times heavier versus last year. And, according to Hitwise traffic numbers, the share of traffic to retail websites increased by 27% over previous year. But, Cyber Monday traffic was still not as heavy a traffic day as Thanksgiving Day and Black Friday. It just goes to show us that heavy promotions work - even at the expense of AOV (both online and offline). Let's hope it is all worth it at the end of the season. |
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