Amazon Brings Text to Buy<< Google's Search within Search Tool Painful, but Perhaps Inevitable | Main | Parental Supervision at eBay >> Pfreemanevans | April 02, 2008, 09:26 PM Tuesday Amazon launched their TextBuyIt service that allows Amazon members to use their mobile phone (even very basic ones like I have) to text Amazon, find products and buy them through a few step process. Seems like it could serve an impulse buying circumstance. This does expand the option of buying from a website via your mobile phone to a group of customers who are not early adopters of internet enabled phones. On the other hand one could argue that they will be less likely to use this service because all they do with their phones is talk. The bigger issue is that this service might raise awareness of a broader base of customers to use their phone as a purchasing device, not that customers will aggressively use it, but raising awareness is a first step. |
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