On the road in Seattle<< More on the conference | Main | How do you become an analyst? >> Michael Gartenberg | February 10, 2003, 12:51 PM I'm in Seattle this week for some facetime with clients. Connectivity is sporadic at best. There's an interesting group in the hotel, Microsoft MVPs (Most Valuable Professionals). Seems there's a group of folks that get annointed by Redmond with this title for their evangelism and support of the products. Once a year, Microsoft invites them to come and visit the mother ship on their dime. I was chatting with some of these folks last night, it was odd, I have nver been in a room full of total Microsoft cheerleaders (and me with my Palm... thought I was going to cause a riot with some of these folks). It's a really smart move that Redmond has done creating an army of supporters at almost no cost. Once could argue that Apple has always done this but I can't think of another tech company that has been clever enough to co-opt this model. |
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