Preaching to the choir


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Michael Gartenberg | January 20, 2004, 08:43 AM

So with all the buzz about the Dean campaign leveraging technology to get their message out, it seems the old fashioned ways worked just fine for John Kerry in Iowa. Perhaps it’s the fact that less than 4% of online users read weblogs and even less than that have a clue what RSS means (or how to use an aggregator). The buzz was hot among the digerati with lots of preaching to the choir but it turns out the choir was pretty small and ineffective in the end.



 
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