Scoble is still wrong about the iPod<< At least al Gore invented the Internet | Main | Correction >> Michael Gartenberg | January 28, 2004, 09:44 AM I don’t want to beat a dead horse but the iPod is not akin to Apple in the late 80’s and their Mac OS strategy. Robert, you’re a good guy but you’re not correct here. Let’s take your points one at a time. 1. WMA files are not smaller, they can be encoded at a lower bit rate which sounds about the same as an MP3 encoded at a higher bit rate. In the age of hard disk players, this isn’t an issue for most people. About 30% of the market is solid state flash devices and they often don’t get used over time as it’s a hassle to keep uploading new songs to them. 2. Exactly. You can convert to MP3 with one click if you don’t want to leave your music in AAC format. Seems like a reasonable compromise to give users flexibility. 3. As long as the rights remain the same and I can convert to MP3 and rip into CD format, this is just not an issue 4. There are always price sensitive markets and room for price elasticity. That applies when a device does a good enough job. $30 DVD players do the same job as $300 ones. Most consumers will never see the difference in quality so they sell in quantity. Not so with portable media players, there’s a big difference in what you get with an iPod and what you get in $30 players. 5. They’re both good programs but iTunes is far better integrated in with the iPod for syncing music. 6. No comment here… you’re a MSFT employee and you should be vocal in support of MSFT standards. 7. Not a fair comparison, Apple is IN the music store business. MSFT isn’t (at least not for a little while). This doesn’t mean that the iPod is the perfect device, it simply means it’s the best device on the market and as long as the iPod and iTunes directly support .MP3, there’s really no issue of lock in or other silly arguments. PMC has the potential to drive the market further by adding new features that consumers have interest in as long as they adhere to the three core things that made the iPod a success. What are those three things? Well, let’s save that for another post.
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