Marketing Microsoft<< Blasting the age of digital individuality | Main | Free Microsoft Strategy Breakfast >> Michael Gartenberg | June 14, 2004, 05:13 PM Scoble's working on Microsoft marketing. Here's a thought, especially for your consumer and end-user marketing. Show me your stuff working together. Show me the benefits of a digital camera and LCD display, Photo Story and Media Center PC. Show me how a PocketPC works well with a SmartPhone. Show me what happens when you add a Tablet PC to Office 2k3 and OneNote. Show me that one Microsoft product is good, but two are better and three is ecstasy. Too many of these things are sold in different venues with different touch points. There's no holistic story. There's no synergy. Tell me one please. |
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