JUPITERRESEARCH FORECASTS THAT CABLE/SATELLITE BASED DVR OFFERINGS WILL SECURE 80% OF THE MARKET BY 2009

Michael Gartenberg | October 12, 2004, 09:15 AM

To start the day off, here's a press release about our new DVR research. The new report forecasts that standalone DVRs, such as TiVo and Replay TV, and PC-based DVRs will secure only 20% of the market while cable and satellite DVR providers will secure 80% of the market by 2009. Currently 61% of U.S. online households use cable and satellite DVR providers while only 39% use standalone DVRs, which for the past seven years have had the market all to themselves. Growth of cable and satellite DVRs is attributed to ubiquity of service and control over television, which sends out their marketing message emphasizing exclusive DVR features.