I can't stay on blogger vacation. People keep sending me stuff that I HAVE to reply to. I guess that's a good test of whether someone is a born blogger or not. Translation: I'm addicted. Anyone have a 12-step program for bloggers who can't stop blogging? Anyway, Eric Peterson, Jupiter Analyst, rips me to shredsfor saying that marketing people should get fired if they don't have RSS feeds. He's not the only one. But, here's where Eric and Michael and the others are not understanding my point. Hint: it's not about RSS. Not having RSS is a symptom of a bigger problem with an approach to marketing on the Internet... Or, you can get bloggers with traffic to write about you. Boing Boing, for instance, has a ton of traffic, and Xeni and Cory like linking to fun stuff. If not them, try MetaFilter.
But, what do bloggers want? We want a few things:
1) We want interesting experiences. So, games like the Subservient Chickensite (marketing site for Burger King) or the iLoveBeessite (marketing site for Halo 2) catch our eye.
2) If you're posting content (er videos, text) we want to build a relationship with that site. Translation: I won't link to it just because a marketing or PR guy asks me to, but I will subscribe and watch it for a few days to make sure that the site is something my readers would care about.
3) I wanna see the passion of the marketing team. Is the site changing often? Again, RSS lets me watch this.
4) Does the site take a customer-centric approach or is it just trying to get noticed? What does customer centric mean? Well, do they let customers view content ON THEIR TERMS? Again, if you aren't publishing RSS you aren't customer centric. Why do I say that? Well, I'm the customer and if you are sending out only HTML you're wasting my time. I demonstrated just how much time you're wasting at the Northern Voice conference on Saturday. [Scobleizer: Microsoft Geek Blogger]
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