The Journal reportsthat Hasbro is in negotiations with Will Smith and Hilary Duff to license songs for a musical toothbrush that uses your head and jaw for acoustics.
Andre Recke, Ms. Duff's music manager, was initially skeptical but now says it is "likely" his 17-year-old client will strike a deal. "When Hasbro came to me, my reaction was 'Yeah, Yeah, so it's just a toothbrush,' " Mr. Recke says. "But then, I listened to it, and I went like 'wow.' " He says he may even persuade Ms. Duff to write an original, two-minute composition to help with the Tooth Tunes launch. "Hilary's into clean living," he says. "She would like to convey to kids that, 'Hey, I may be Hilary Duff, but I have to brush my teeth too.'"
Preliminary JupiterResearch analysis indicates that US music licensing revenues for toothbrushes will not exceed ringtones or games until at least 2007. [David Card]
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