MCE needs more than just improved marketing

Michael Gartenberg | March 09, 2005, 09:10 AM

Matt Goyer who works in the eHome group over at MSFT and is responsible for MCE comments on my last post. Hey Matt, you have to do an awful lot more than just improving your marketing. Give me a call, we should talk.

Matt Goyer: Media Center
Jupiter analsyt, Michael Gartenberg on PCs in the living room:

 

The notion of something called a PC (As opposed to my Xbox and TiVo which while arguably are PCs, aren't called by that name) hooked up to your TV still lacks appeal to a lot of consumers thanks to MSFT's lackluster marketing.

I agree. Just like we need to improve our retail presence, we also need to improve our marketing.