Blogging is the "pet rock" of the 21st Century According to Sapient CTO

Michael Gartenberg | April 05, 2005, 10:36 AM

Well, this is no doubt going to be well received. Sort of reminds me when a former colleague at another analyst firm called the Internet "the CB Radio of the 90's" and "just a passing fad". I won't go into all the reasons that Gaucherin is wrong here. In fact, if you're reading this, you probably know what they are. The more important point is the fact that folks like this are totally missing out on what is happening. They're very much behind the curve and it makes you wonder the relevancy of their perspectives, sort of like those folks that told you it was OK to ignore that whole "internet thing". :)

It was bound to happen. Blogger backlash has set in. Witness Sapient, a leading business consulting and technology services company, issuing a “media alert” with the headline, “Blog tech doesn’t live up to blog talk, according to Sapient CTO.” Ben Gaucherin, the CTO in question, says blogs “are a fad fueled by pop culture’s desperate search for the next big thing.” When I spoke with Gaucherin he was even more emphatic than he was in his news alert. He told me that blogs are the digital equivalent of the pet rock. [InfoWorld: Columnists]