Media Companies and Weblogs

Michael Gartenberg | May 13, 2005, 11:52 AM

I spent a few hours yesterday talking to a large media company how they might use RSS/Weblogs to their advantage. I can't talk about the details since I don't have their permission and especially since they view this as a competitive advantage over others. The point is that it's not about whether bloggers are journalists or whether RSS feeds should have ads or not. It's about the fact that there are new tools and formats now available that can change the way you communicate with your audience and how those tools can bring in the revenues when used well. If you want to learn how, well, just give us a call :)