JupiterResearch Blogs and Brands Podcast is now live<< Cellphones Won't Be IPod Killers | Main | NPR discusses Blogging in the Workplace >> Michael Gartenberg | May 25, 2005, 11:32 AM Our newest podcast is now available for download or subscribe to the feed to get it automatically. Blogs and Brands - Marketers and media watchers are becoming increasingly aware of the impact of weblogs on the public discourse. Are they a fad, or an important trend? Are they a bane or a boon to marketers? What sorts of mistakes do brands make when they use blogs for marketing? Besides setting up their own blogs, how can brands take advantage of this medium? How can a brand just simply get their ad onto a blog? The answers to all of these questions and more in this latest episode. It's a really good conversation between David Schatsky, Gary Stein and your truly. |
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