Selling subscription music

Michael Gartenberg | June 22, 2005, 06:48 PM

My colleague David Card talks about the issues of selling subscription services and likes the new napster ads about never buying another cd with one good song. I agree that this is a good step but napster, real and yahoo need to go further. Up until now there were only two models for music, the free and ad supported stuff on radio or music you bought or owned. These new services change all that in a new way. While consumers "rent" content all the time from theaters, cable companies, netflix etc, there's also a lot of other stuff sold on dvd. This is not binary, rent or buy. It's going to be both side by side bbut the first step to making this mainstream is to educate and evangelize the market.