When the Jazzman's testifying, a faithless man believes

Michael Gartenberg | November 29, 2005, 03:54 PM

I've been thinking more about Apple introducing a Mac mini with a DVR and the more I think about it, the more interesting the implications become. First, this would be a big turn around for Apple that's argued long against integrating TV functionality into a PC (of course, Apple will point out exactly why things are different now should they introduce this)but that's only part of the story. Steve Jobs will likely do what Microsoft could not and that's make the press believe. The enthusiasts will follow. A mini with this capability could easily become a core part of the digital hub over time. Think enthusiast market first. Then think what happens when this supports HD with an integrated cable card. The PC is already a repository for music and photos. This could help move the transition to both home made video content as well as commercial stuff. iTunes is already doing well on music. Now add in episodic TV shows and movies. With integrated iPod support, Apple only boosts that device as the de-facto standard for mobile entertainment.

Now, think about if Apple has two great quarters on top of the holiday season in 06. What position does that put them in terms of digital entertainment in the home (and out of it?) Even if there market share drops a bit overall, they could be poised to be a dominant player. Not just a strong one. No need to make a game console a Trojan horse for entertainment, consumers will likely just let this in through the front door with open arms. If I were Microsoft and this is real, I'd start to be a little more concerned

This isn't just about digital music anymore, it's about who owns the digital home.