New Apple Ads - marketing well done

Michael Gartenberg | May 02, 2006, 07:52 AM

Have you seen the new Apple ads? Excellent. I had had a conversation yesterday with someone who pointed out that Apple has really become a lifestyle company. The new ad campaign clearly captures this with the depiction of the "mac" vs. "pc". There's no doubt that here that Apple's looking to capitalize on things like the Vista delay and the reinforcing the overall negative perception of the PC.

Will it work? I suspect it already is, although I don't have the data to prove that hypothesis. I've already seen anecdotally friends who are computer literate who would have NEVER bought a Macintosh already plunk down cash for a new iMac or Mini with the advent of Boot Camp and things like Parallels Virtualization. I suspect this new clever (but not arrogant) marketing campaign is going to do well for them going forward.