Creative and Apple settle - First Take

Michael Gartenberg | August 24, 2006, 01:36 AM

So you've seen the news about Creative and Apple. What does it mean? Net for Creative, validation for their patents and 100 million from Cupertino (which may not end up costing Apple 100 million based on who else ends up paying Creative). Net for Apple, settling a suit that might have cost them more to fight and they take a win with Creative joining the "made for iPod" licensing program. Getting creative as a licensee for iPod accessories certainly underscores Apple's position in the market as the dominant player. That might have been worth 100 million all by itself.