iPod as a platform - Part XXIV<< Off to San Francisco | Main | Pre WWDC rumors >> Michael Gartenberg | August 03, 2006, 01:59 PM Well, the final holdouts are on board with Ford, GM and Mazda offering iPod integration for their cars. Let's see, before today, it was 6 out of 10 new cars in the US would be offering some sort of iPod integration. This is good news for Apple, not so good for the other folks out there. Let's face it, you buy a new Mercedes with an iPod connector and you can control it via the steering wheel, how likely are you to buy something else... like a Zune? One reported asked me why it took so long to get Ford and GM on board. The real question is how did Apple manage to get this done so quickly. Auto vendors are notorious for long lead times and being slow to integrate stuff like this. Ask Microsoft's auto folks how long they've been trying for something simple like getting USB into cars, much less a proprietary connector. This story just gets more and more interesting. |
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