The New Influenltials<< Cut Copy and Paste for Windows Mobile Smartphones | Main | All Good Things... >> Michael Gartenberg | January 26, 2007, 04:11 PM
Understanding the new influencers and being able to identify them is going to be critical for most companies going forward. The impact of these folks is huge and it's going to be felt in a big way going forward. The impact of an individual blogger, for example, might be negligible. What about 100. Or perhaps a 1,000. What about 10,000. Ignoring these folks is a big mistake. Engaging them the wrong way an even bigger one. Don't even think about it without reading this report first from my colleague Emily Riley. It's must reading for anyone who needs to understand the impact of social media and marketing. |
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