TOG on iPhone

Michael Gartenberg | January 19, 2007, 10:18 AM

Bruce Tognazzini gives some analysis of the iPhone UI. Who is Bruce Tognazzini? Known as Tog, he was hired at Apple by Steve Jobs and Jef Raskin in 1978, and founded the Apple Human Interface Group. Yeah, he was responsible for a lot of the way that Macintosh worked :) He sums up what makes the iPhone interesting rather well.

"The origins of these bits and pieces, however, is not what's important about the iPhone.  What's important is that, for the first time, so many great ideas and processes have been assembled in one device, iterated until they squeak, and made accessible to normal human beings.  That's the genius of Steve Jobs; that's the genius of Apple."

Well worth the read especially if you're going to fnd yourself in the business of competing with Apple.

(if you haven't read either of his books, you should stop what you're doing and go order them, they're as relevant today as they were when they were published, perhaps even more so)