Apple lets you complete your album on iTunes

Michael Gartenberg | March 29, 2007, 08:48 AM

Nice news from Cupertino. Apple will let you complete an album purchase within 180 days and give you credit for the songs you have already bought. From the press release.

Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price. When users buy any song on iTunes the corresponding album will immediately appear on their personalized Complete My Album page with the reduced price listed. For example, a user who’s already purchased three 99 cent singles and decides to buy the corresponding $9.99 album would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again.

Not earth shaking but as my colleague David Card points out, it's another new business model enabled by well implemented DRM and rights management. Nice way to treat customers as they get to know the songs on a new album and more importantly, gives them the reason to buy the rest of the album from iTunes instead of the CD.