How to engage bloggers? You don't

Michael Gartenberg | March 28, 2007, 12:46 PM

You can't think of engaging bloggers, you engage people. I've written on this in the past but the world has changed. The idea of engaging bloggers as a whole has passed. Let's face it, this isn't 2003 and blogs aren't that novel anymore. There are fifty million or more blogs out there. Different folks, writing on different things for different audiences. You can't engage, market or otherwise try to reach them as whole. The key is understanding who the influentials really are and then adopting the proper strategy to engage. That's also where it gets tricky and a lot of folks will fail at this. I have some examples in mind and will be posting some of them shortly.