Microsoft buys TellMe - First Take

Michael Gartenberg | March 14, 2007, 12:57 PM

It looks like it is happening. Microsoft is going to buy TellMe and it makes good sense. This is all about how Microsoft can gain a leg up in mobile services that would complement the work their currently doing with Windows Mobile. While Windows Mobile devices are growing in both market share and mind share, Steve Ballmer has made it no secret that he wants Microsoft to be a strong player in mobile search (as well as local services.) This acquisition will likely give them the ability to start integrating sophisticated voice features into their mobile offerings. Let's face it, keyboards have their limits on phones and the ability to use voice is a good way to differentiate.

Overall, this sounds like a good deal for Microsoft and it's something they're likely to leverage quickly.