YouTube on Apple TV and surprise, the iPhone as well

Michael Gartenberg | June 20, 2007, 09:51 AM

Apple is rolling out YouTube for Apple TV as promised a few weeks ago but there's a little surprise in the press release, Apple's also adding YouTube support for the iPhone. Video access is through an Apple app on the phone and like Apple TV the video will be in H.264 format. Apple promises 10,000 immediately available and the entire catalog available by fall.

This is both impressive and important. Apple has just increased the overall value of two key devices with integration into YouTube by increasing the amount of content available for both. At the same time, it helps move YouTube off the PC screen alone and two more key screens, the phone and the TV set.

Key questions will be how well the experience transfers from the PC to these new screens and how well the video will perform, especially over the iPhones 2G network.