Defining mobile.me for the "rest of us"

Michael Gartenberg | July 08, 2008, 12:13 PM

I really like the concept of mobile.me and it's the part of the iPhone launch that's probably getting the least attention, even though it's extremely important. Apple calls mobile.me Exchange for the rest of us. It's good tagline & I get it but i suspect the "rest of us" don't know what Exchange is. One of the challenges Apple will have is to take the time to explain what mobile.me can do for novices and at the same time, clearly differentiate itself from what it does relative to an offering like SugarSync (to me the services are totally complementary to each other and I plan to use both).

The guided tour is a good start, but Apple needs to do more here I think.