D2C<< Always keep your phone with you while in the loo... | Main | Will JM Messier's dream ever come true? >> Thomas Husson | October 31, 2005, 04:23 AM D2C stands for Direct to Consumers. I was asked to chair a conference on D2C Mobile Content last week in London. Interesting panels and Q&A sessions with mobile operators (claiming they will foster off-portal business), media companies and technology providers. New entrants such as Internet players and media companies effectively start leveraging their brands in the mobile space looking for direct routes to consumers. Interestingly, their business models is mostly based on advertsing, which is not the case in the mobile landscape so far. New BM have thus to be defined using new delivery channels such as video short codes. Just wondering when it will be called Business to Consumers and what a D2C Internet Content conference looked like ten years ago ?... |
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