Hung Up<< Are We Going MVNO Crazy? | Main | The "i-mode" French touch >> Thomas Husson | October 11, 2005, 04:15 AM "Hung Up" is the new single of Madonna (from the album "Confessions on a dance floor"). It will not be promoted firstly on the radio, but on a mobile phone. A week before its worldwide availability, Orange World and Wanadoo customers will be able to stream it. Until November 14th, France Telecom will benefit from its recent partnership with Warner Music to distribute content through all its platform (Fixed, Internet and Mobile), even though it has not launched a full-track mobile music download offer yet. After the exclusive agreement between Robbie Williams and T-mobile, it looks like content is a source of differentiation for mobile operators. It is used both as a way to attract new customers by enhancing the brand and as an anti-churn solution. Revenues are not here yet. It looks more like a sponsoring business model. Still, I wonder how much has been paid for these exclusive deals ? |
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