Football mobile rights

Thomas Husson | November 23, 2005, 03:43 AM

The French Football Association just announced it will launch a RFP for UMTS football rights on December 17th. Orange is owning the current rights until June 2006.

A major trend affecting the value chain is the fight for mobile rights between broadcasters, mobile operators, producers (ie Endemol, Freemantle) and other content right owners. The latter tend to fragment rights on each platform to maximize additional revenues, allowing mobile operators to acquire content and to compete with media/ TV companies. Legal issues around mobile content are extremely complex and many music and images streamed or downloaded around mobile video content have not been cleared.
Content providers such as the Japanese company Index are also investing the space and many of them are starting to produce their own for-mobile content.

Look out for more on our latest European Mobile Executive Survey results in the coming weeks. I will soon publish a new report on the evolution of the mobile content value chain.