Ad-funded mobile services<< GLU | Main | My 2007 predictions >> Thomas Husson | December 22, 2006, 07:44 AM Following the launch of its mobile portal earlier this year, Reuters is launching an ad-supported mobile video news service. Given their audience is highly targeted, I am sure this is a very relevant business model for them. Expect to see many launches of that type in 2007. Here’s a summary (for French readers only) of the MEF event on ad-funded business models, I wrote some time ago for servicesmobiles.fr. If you want to have an English version and figures to back assumptions and know where the market is heading, have a look at this recently published report. |
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