"Litcast" ?!

Thomas Husson | March 12, 2008, 04:26 PM

This is the first time I come across this neologism.

A 'litcast' is a short story written especially for mobile phones.

"We are opening up new ways of distributing good literature," says Svein Henning Kirkeng, Division Director in Telenor.

According to Telenor, "The First Time I Died" is the first book (a crime novel) launched that has been exclusively produced for publishing on a mobile phone.

For the full PR, see here.

I had already heard of Mangas or Harlequin / Pink collections (being read in the tube by women who can discreetly read on their personal phones rather than having to show the book to their neighbours...), but they may not have specifically been produced for mobiles.

Anyway, the book industry is one of the few who is only at the very beginning of its digitalization process (in comparison to video or music), so I guess we'll see more and more of those news.