DVB-T just in time for EURO 2008<< Swedish dongles - part 2 | Main | Vodafone to offer Apple's iPhone in ten markets >> Thomas Husson | April 29, 2008, 10:07 AM Echoing my previous blog, I just received some more news on mobile TV: Vodafone Germany will launch two new DVB-T models just in time for EURO 2008. It reminds me of DVB-H just in time for the Football World cup. What happened in 2 years' time? Well, to the great surprise of operators, the DVB-H license was not attributed to them but to another consortium of mobile 3.0: Neva Media (mainly owned by media companies Burda and Holtzbrinck) and MFD (Mobile Fernsehen Deutschland). T-Mobile may well follow Vodafone, making it even for complex to monetize the DVB-H license. In my opinion there are lots of unsolved business model issues in both cases. Using a combination of DVB-T (leveraging an existing ecosystem) and MBMS (moving forward) is an alternative contemplated by other players. However, DVB-H promoters are still adamant that DVB-T is by definition not optimized for mobile phones (impact on battery life, antenna, coverage, not an IP-based solution...). Which is by the way the very precise reason why DVB-H was created!! |
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