AdMob Stats for Europe

Thomas Husson | June 17, 2008, 03:14 AM

Like Julie Ask, I am a regular reader of AdMob Mobile Metrics report. The forthcoming monthly report will have a focus on Western Europe stats. As stated by Admob, it only offers a snapshot of the data in their network. It is indeed dependent on the development of the off-portal business and of Admob's commercial presence but it clearly provides insight into trends in the mobile ecosystem. The strong US biais in worlwide stats (45% of ad requests) can easily be seen by the fact that the top 3 handset models are Motorola phones, but not that surprising to see the Razr so high (more than 100M sales worlwide).

Anyway a few interesting results for Europe:

- 2 European countries in the Top 10: UK and...Romania

- not surprisingly, Symbian / Nokia are the leading players. Sony Ericsson K800i is performing quite well in several countries.

- In countries where iPhone is sold through operator partnerships, iPhone is among the top devices by traffic: 2nd in France, 1st in Germany but not in the UK. Interestingly, the iPod touch ranks second in Germany

- the Hiptop (Danger device) is grabbing the #1 device spot in Netherlands commanding 8.7% share of traffic, and explaining disproportionate Windows Mobile market share

- despite very different market sizes, Sweden and Germany have almost the same number of requests on AdMob servers. Another confirmation that Sweden is a more sophisticated mobile market and that German data pricing needs some revamping.