Posts by Thomas Husson from May 14, 2008

Thomas Husson | May 14, 2008, 06:18 AM
Mobile Internet for dummies

Brought to my attention via MobHappy, an interesting blog from Russell Buckley and Carlo Longino. Russell (in charge of European operations at Admob) has just been elected Chairman of the Mobile Marketing Association for EMEA (in replacement of Richard Saggers from Vodafone). Congrats and good luck to him.

Thomas Husson | May 14, 2008, 05:56 AM
MVNOs better than their hosts?

According to the J.D. Power and Associates 2008 UK Mobile Telephone Customer Satisfaction Study released recently, Tesco Mobile ranks highest in customer satisfaction with pre-pay mobile telephone service for the first time, while Virgin Mobile ranks highest among contract mobile phone customers for a second consecutive year.

There are obvioulsy plenty of factors to take into account but what strikes me here is that both Tesco and Virgin are MVNOs respectively on 02 and T-Mobile networks!

On a different but related topic, radio network NRJ is finally selling its stake in NRJ mobile to the other co-founder Credit Mutuel. It will be very interesting to see how the bank (with more than 5,000 points of sales) will use the brand license to adress the youth market and develop its long term strategy (NFC, mobile banking,...).