Jiwire Points Out Ad-Supported Free Wi-Fi Option for iPhone Users<< Apple Leverages Wi-Fi with Skyhook Wireless | Main | AT&T Differentiates with Public Wi-Fi >> Ina Sebastian | January 16, 2008, 03:59 PM Location-based ads on public Wi-Fi networks are interesting as well, as the vast majority of public Wi-Fi users is still not willing to pay for services. Jiwire announced that iPhone and iPod Touch users would be able to leverage its member network in exchange for viewing ads. Though relatively few consumers currently own Wi-Fi enabled devices other than laptops, we will see more of these devices in the future, expanding the opportunity for public Wi-Fi business models. Clients can find updated data on the behavior of public Wi-Fi users here. We are planning to introduce a forecast on the size of the advertisement opportunity on public Wi-Fi networks this year. |
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