A Jupiter Conversation: Mobile Data and the Enterprise Consumer

Joseph Laszlo | August 17, 2005, 10:13 AM

I wrote a JupiterResearch report a couple of months ago on the increasingly blurry line between personal devices and enterprise data. Based on that, Julie Ask, Michael Gartenberg, and I will be holding an hourlong JupiterTel conversation on the topic tomorrow (18 August) at 11:30 Eastern. JupiterResearch clients are welcome to register here.

We approach this topic from two angles: on the one hand, you have enterprises that are beginning to worry about secure data finding its way to insecure personal devices, but on the other hand you have a class of very technically savvy, very impatient consumers who are going out and seeking someone to sell them devices, whatever their IT department thinks.

In our conversation, we're planning to cover in more detail who these consumers are, what they're buying, and how they select what they purchase;

how enterprise mobile data deployments are proceeding or not, how IT managers feel about personal device use, and what they are doing to monitor, control, or limit it; and

what device manufacturers should do to tailor devices for the differing requirements of an IT-sourced purchase versus a savvy, "enterprise consumer" individual.

Please join us if you can, it should be an interesting discussion.