Everything With a Song

Joseph Laszlo | November 21, 2006, 12:21 PM

Kind of a random thing, but I was picking up a bottle of saline solution the other day (ReNu is my brand of choice), and got a FREE iTunes song for my trouble.

Song giveaways are becoming common, and they make some degree of sense to me in the context of promoting 'entertaining' products--soda, Happy Meals. But saline solution?

I feel like most people are pretty brand loyal where that's concerned...will Bausch & Lomb really entice fickle contact wearers? What kind of ROI are they expecting? I say this, but I DID buy two bottles instead of the one I was planning on, largely because, hey, 2 free songs. So maybe that's what they're after.

Finally, I'm pondering what songs one should buy with saline solution..."Eye of the Tiger" is the first one that comes to my mind...