Joost the Beginning

Joseph Laszlo | April 12, 2007, 04:09 PM

David Card's already mentioned CBS's Internet video distribution initiative, but it's worth pointing out that one of the premiere partners is the former Venice Project, Joost. CBS is by far the highest profile media partner Joost's attracted to date, and therefore represents an important win.

I think Joost's UI is a little too TV-like maybe, but there's no denying it does a great job streaming full screen video. If Joost can maintain the high quality of the video it delivers and, importantly, show that for the same content higher video quality will attract a larger audience, I'm pretty sure the rest of big media will beat a path to its door.