Monday Night Football Strategy: Less Football, More UGV

Joseph Laszlo | August 22, 2007, 10:26 AM

In a bid to, what?, keep Monday Night Football in line with the times? ESPN's going to be inviting people to submit their own videos via the Internet, and will be picking two (count 'em) that will be broadcast each week.

It's certainly an example I'm going to be citing often of the ever-more-blurry line between professionally created and user-generated video. Or at least of the co-opting of the latter by the former.

But does anyone think this is going to make Monday Night Football any more appealing? I mean, outside of the families of the folks whose videos get selected...