YouTube's Future: Aesop's Fable Version


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Joseph Laszlo | August 13, 2007, 12:34 PM

A number of collegues and I have been having a conversation via e-mail about the future of YouTube, the likelihood of its being sued out of existence, who was likely to do the suing, and whether the whole analogy to Napster [InformationWeek] really applies.

In the course of this, one of us mentioned "Battle at Kruger," a current huge (and non-copyright-infringing) YT hit-- 12.7m views and counting!-- featuring some exciting African wildlife action. It's an example of YT video becoming part of the culture, as everyone (at least everyone at a birthday party for a small kid in the UK) seemed to know about it.

On seeing it, it occurred to me that the one kind of illuminates the other. Watch "Battle at Kruger," with the following in mind:

Buffalo calf: YouTube
Hungry lions: Media companies
Crocodiles: Lawyers
Big herd of buffalo: Google

The moral is something like: if you're a juicy young buffalo calf, everyone wants a piece of you, but sometimes the big herd wins in the end.

Oh and the tourists? I'd say "press"...but "analysts" might work as well.



 
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