Introducing Vovici (voh-VEE-see)

Zachary McGeary | April 03, 2007, 06:19 PM

This morning, Vovici announced it's company and product re-branding (this is the merger of Perseus and WebSurveyor) as well as a new product. The new product is called EFM Reporting and is meant to provide greater insight to survey and campaign results beyond pie and bar charts. The remaining products in the Vovici suite are re-branded products from Perseus and WebSurveyor. One of the key challenges for enterprises moving forward will be extracting actionable data from the glut of data they are likely collecting via online feedback channels.

For more information on our (cautiously) optimistic take on this market, see this report.